COMPANY JOURNEY

The Journey to Preppr’s Launch—And What’s Next

From a late-night idea to a full-scale launch, Preppr is redefining preparedness with innovation, speed, and impact. And we’re just getting started.

Written by

Justin Snair

This launch didn’t happen overnight..

The journey so far:

September 2023:

Megan and I talked about going all in on projects that excited us. I picked Preppr.

October 2023:

Preppr started as an idea after a sleepless night and a call to Daniel.

March 2024:

We launched our first prototype at the Prep Summit. The response validated our vision and set the stage for what was next.

December 2024 - January 2025:

None of this would have been possible without Megan Snair, who has held down her own work, the house and kids while I’ve taken 20+ trips in the past 12 months.

And now, almost one year after launching our prototype at the Prep Summit, we’re back—with a fully launched product ready to make a difference.

But let’s be clear—this isn’t the finish line.

It’s the starting line.

What’s next?

  • Team and consultant accounts.

  • Swarm intelligent exercise design.

  • Capabilities and capacity mapping.

  • Digital exercises, visualizations, and analytics reports.

We’ve got the attention of investors, industry leaders, and both established and emerging competitors (try to keep up 🤘 )

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This isn't just a critique; it's a cautionary tale from someone who has ridden the AI hype cycle from its breathtaking peak to its disillusioning valley. Before our field repeats the same mistakes we made with the internet—embracing a powerful tool while ignoring its capacity to create cascading crises—we must look at the forgotten history of our last technological revolution. This is a call for wise, responsible adoption, not a blind leap of faith from a summit of overconfidence.

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This isn't just a critique; it's a cautionary tale from someone who has ridden the AI hype cycle from its breathtaking peak to its disillusioning valley. Before our field repeats the same mistakes we made with the internet—embracing a powerful tool while ignoring its capacity to create cascading crises—we must look at the forgotten history of our last technological revolution. This is a call for wise, responsible adoption, not a blind leap of faith from a summit of overconfidence.

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Justin Snair

This isn't just a critique; it's a cautionary tale from someone who has ridden the AI hype cycle from its breathtaking peak to its disillusioning valley. Before our field repeats the same mistakes we made with the internet—embracing a powerful tool while ignoring its capacity to create cascading crises—we must look at the forgotten history of our last technological revolution. This is a call for wise, responsible adoption, not a blind leap of faith from a summit of overconfidence.

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This article breaks down the sophisticated AI prompting architecture behind Preppr.ai's "Ask Preppr Actions." It explains how more than 24 advanced techniques, managed through a complex JSON framework, are embedded into simple, one-click workflows. This allows professionals who aren't AI experts, like emergency managers, to generate reliable, life-critical communications safely and effectively by hiding the technical complexity behind an intuitive user interface.

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Justin Snair

This article breaks down the sophisticated AI prompting architecture behind Preppr.ai's "Ask Preppr Actions." It explains how more than 24 advanced techniques, managed through a complex JSON framework, are embedded into simple, one-click workflows. This allows professionals who aren't AI experts, like emergency managers, to generate reliable, life-critical communications safely and effectively by hiding the technical complexity behind an intuitive user interface.

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By

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When the American Public Health Association includes your startup as one contributing towards the public health technological ‘revolution’, you probably did something right. Here's how Preppr landed alongside CDC and Johns Hopkins innovations in public health's most important publication.

Take control of your
disaster preparedness.

Disaster preparedness isn’t working as well it should—and we need it to evolve. Preppr is tackling this, starting with how we design and conduct disaster exercises.

© 2025 Preparedness Innovations, Inc. All rights reserved.

9878 W Belleview Ave #5053, Denver, CO 80123

.

Take control of your
disaster preparedness.

Disaster preparedness isn’t working as well it should—and we need it to evolve. Preppr is tackling this, starting with how we design and conduct disaster exercises.

© 2025 Preparedness Innovations, Inc. All rights reserved.

9878 W Belleview Ave #5053, Denver, CO 80123

.

Take control of your
disaster preparedness.

Disaster preparedness isn’t working as well it should—and we need it to evolve. Preppr is tackling this, starting with how we design and conduct disaster exercises.

© 2025 Preparedness Innovations, Inc. All rights reserved.

9878 W Belleview Ave #5053, Denver, CO 80123

.