COMPANY JOURNEY

Meet D.R. Preppr—Your Disaster Readiness Sidekick!

What’s up? I’m D.R. Preppr, Preppr's cool and quick-witted mascot here to redefine disaster preparedness.

Written by

What’s up? I’m D.R. Preppr.

If you haven’t caught on yet, Preppr.ai is all about making preparedness accessible, less time-consuming, more data-driven, and—yes—we're also putting the ‘fun’ back in to functional readiness.

However, Preppr needed some style to match its brains so Preppr's creator called in Matt Haley—yes, the Marvel and DC guy—to create me.

The brief? Teenage Groot’s chill, Short Circuit’s eyes, Colossus’s strength, Megaman’s techy vibes, and a retro Atari twist. Toss in a pompadour-mullet hybrid, and here I am: ready to tackle preparedness with sharp wit and zero drama.

Let’s just say, Matt absolutely nailed it and now I’m here to to help you get things done.

You’ll be seeing me around—on your screen, in your plans, and even on your desk as a bobblehead and as a plushie for the kids.

Preparedness just got an upgrade, so don’t just weather the storm—outsmart it with me.

Catch you in action,
D.R. Preppr


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INDUSTRY THOUGHT

Dear Status Quo

By

Justin Snair

The way we’ve always done preparedness is breaking down—and fast. With $218 billion in U.S. disaster losses in 2024 alone and pressure mounting from every direction, it’s clear that the status quo can’t keep up. This piece is a direct message to the outdated systems, legacy tools, and expensive processes still dominating the field—and a call for something better. Preppr is built for the people actually doing the work. Not to modernize the binder, but to replace it entirely.

INDUSTRY THOUGHT

Dear Status Quo

By

Justin Snair

The way we’ve always done preparedness is breaking down—and fast. With $218 billion in U.S. disaster losses in 2024 alone and pressure mounting from every direction, it’s clear that the status quo can’t keep up. This piece is a direct message to the outdated systems, legacy tools, and expensive processes still dominating the field—and a call for something better. Preppr is built for the people actually doing the work. Not to modernize the binder, but to replace it entirely.

INDUSTRY THOUGHT

Dear Status Quo

By

Justin Snair

The way we’ve always done preparedness is breaking down—and fast. With $218 billion in U.S. disaster losses in 2024 alone and pressure mounting from every direction, it’s clear that the status quo can’t keep up. This piece is a direct message to the outdated systems, legacy tools, and expensive processes still dominating the field—and a call for something better. Preppr is built for the people actually doing the work. Not to modernize the binder, but to replace it entirely.

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By

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INDUSTRY THOUGHT

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INDUSTRY THOUGHT

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By

Justin Snair

I've spent years in emergency management, working with complex tabletop exercises (TTXs) designed to test response capabilities and identify gaps in emergency plans. I've seen exercises that took months to design and required teams of subject matter experts to execute. So imagine my surprise when my 9-year-old son created a TTX in just 20 minutes. Using Preppr.ai, our AI-powered emergency planning platform, he designed a tabletop exercise based on something he understood well: Monopoly. The familiar board game became his framework for exploring how communities respond when resources are limited and decisions have consequences.

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INDUSTRY THOUGHT

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By

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Take control of your
disaster preparedness.

Disaster preparedness isn’t working as well it should —and we need it to evolve. Preppr is tackling this, starting with how we design and conduct disaster exercises.

© 2025 Preparedness Innovations, Inc. All rights reserved.

9878 W Belleview Ave #5053, Denver, CO 80123

.

Take control of your
disaster preparedness.

Disaster preparedness isn’t working as well it should —and we need it to evolve. Preppr is tackling this, starting with how we design and conduct disaster exercises.

© 2025 Preparedness Innovations, Inc. All rights reserved.

9878 W Belleview Ave #5053, Denver, CO 80123

.

Take control of your
disaster preparedness.

Disaster preparedness isn’t working as well it should —and we need it to evolve. Preppr is tackling this, starting with how we design and conduct disaster exercises.

© 2025 Preparedness Innovations, Inc. All rights reserved.

9878 W Belleview Ave #5053, Denver, CO 80123

.